Build UTM links your whole team can trust
UTM Sourcery gives marketing teams a single source of truth for campaign tracking — with governance rules that prevent the naming chaos that breaks your analytics.
Get started freeBuild campaign URLs in seconds
Generate clean, consistent UTM links without memorizing parameter names or copying from old spreadsheets.
Real-time URL preview
See your tagged URL update live as you type each parameter.
Auto-formatting
Force lowercase, replace spaces, strip special characters — automatically.
Bulk builder
Tag multiple URLs with the same campaign parameters in one batch.
Full link history
Searchable, sortable, and exportable history of every link you've built.
Stop the naming chaos before it starts
Every “facebook” vs “Facebook” vs “fb” inconsistency is a crack in your attribution data. UTM Sourcery gives you controls that most competitors lock behind enterprise pricing — included free.
Predefined values
Set approved options for source, medium, and campaign so your team picks from a list instead of guessing.
Per-field rules
Lock fields to dropdown-only, require specific parameters, or leave them open for flexibility.
Auto-formatting
Force lowercase and standardize separators automatically, so "Spring Sale" and "spring_sale" never coexist.
Templates
Save reusable UTM combinations for recurring campaigns. Your team clicks once instead of filling five fields.
Built for teams, not just individuals
Most UTM tools are built for one person. UTM Sourcery is built for the team that has to live with each other's campaign links in the same GA4 reports.
Roles & permissions
Owner, Admin, User, and Viewer roles with appropriate access levels.
Value approval workflow
Team members request new parameter values. Admins approve or reject. No more rogue sources appearing in your reports.
Shared workspaces
Everyone works from the same parameter lists, templates, and rules.
Invite links
Add teammates with a link. No complicated onboarding.
Fits into how you already work
Chrome Extension
Build UTM links without leaving the page you're working on. Free, standalone, no account required.
QR Codes
Generate QR codes for any campaign link. Custom colors and designs on paid plans.
CSV Import & Export
Bring in existing links or export everything. Your data is always yours.
Link Shorteners
Connect Bitly, Rebrandly, or other shorteners you already use.
Free for individuals. Affordable for teams.
Core features like governance rules, predefined values, and templates are free — not locked behind a paywall. Team features start at $19/mo.